Syllabus
Content:
Chapter 1 - Marketing and marketing mixChapter 2 - ProductChapter 3 - Analysis of the product’s contextChapter 4 - Target groupsChapter 5 - Marketing concepts and strategiesChapter 6 - Communication mixChapter 7 - Preparation of an own project (Marketing Plan)
Annotation
Mgr. Michaela Dombrovská
Thu 17:30 - 19:05, 2014
This course is intended for students of information science and librarianship. It reviews the foundations of marketing with a focus on the specifics of marketing of information services. It develops a basic understanding of marketing processes and their application to students’ own work in information institutions. The recommendations are useful for preparing students’ own project. Particular attention is paid to the role of information specialists (graduate) in the marketing process. Marketing is mostly the daily practice based on a good plan and estimated possibilities, in which work with information is crucial.