Anotace
• Lecture deals with the principles of ideology and manifestation of ideology in social discourse.
• Work with practical examples of ideological deformed texts is included (politics, marketing, public relations).
• Lecture is convenient for ERASMUS and other students interested in problematic of social sciences, social communication and text analysis.
Topics overview:
• Ideology conceptions, relationship between ideology and social reality, social mind and worldview
• Ideological conceptions in history, their conflicts
• The functioning of ideology in society, its manifestation
• Ideology, thinking and language. Language as a tool of ideology, ideology manifestation in text
• Text reproduction of ideology, process of the loss of the word´s meaning, process of spread of ideology in the social mind by the text
• Validity and Facticity in social discourse, intersubjectivity instead of objectivity, relative redundancy of objective truth