Sylabus
* Topics overview:
Ideology conceptions, relationship between ideology and social reality, social mind and worldview
Ideological conceptions in history, their conflicts
The functioning of ideology in society, its manifestation
Ideology, thinking and language. Language as a tool of ideology, ideology manifestation in text
Text reproduction of ideology, process of the loss of the word´s meaning, process of spread of ideology in the social mind by the text
Validity and Facticity in social discourse, intersubjectivity instead of objectivity, relative redundancy of objective truth
Anotace
Lecture deals with the principles of ideology and manifestation of ideology in social discourse. Work with practical examples of ideological deformed texts is included (politics, marketing, public relations). Lecture is convenient for ERASMUS and other Students, with interest in problematic of social sciences, social communication and text analysis.
The final exam at the end of semester is a test, multiple choice questions, (max 100 points; standard Erasmus evaluation grades); minimum 50 points for Credit.