I. Úvod do behaviorální ekonomie

Z: Kahneman, 2012, kapitola 1-3

Z: Thaler, Sunstein, 2008, kapitola 1-3.

D: Congdon, Kling, Mullainathan, 2011, kapitola 2, 3

II. Libertariánský paternalismus a jeho kritika

Z: Thaler, Sunstein, 2008, kapitola 4.

D: Sunstein and Thaler, 2003, Libertarian Paternalism Is Not An Oxymoron, The University of Chicago Law Review, Vol 70, No.4.

D: Rebonato, R., 2013, A Critical Assessment of Libertarian Paternalism, University of Oxford - Mathematical Institute, SSRN papers.

D: Posner, R. A. 1998: Rational choice, behavioral economics, and the law. Stanford Law Review, str. 1551-1575.

III. Prospektová teorie a její aplikace v praxi

Z: Kahneman. 2012, kapitola 25, 26, 27

D: Camerer C. 2000: Prospect theory in the wild: Evidence from the field, In: Choices, Values, and Frames. Contemporary Psychology. No.47. American Psychological Association , Washington, DC, pp. 288-300. ISBN 9780521621724.

D: Foote, C.L., Goette, L., Meier, S., 2009. Policymaking Insights from Behavioral Economics. Federal Reserve Bank of Boston, Boston, kapitola 4, The Behavioral Economics of the Labor Market: Central Findings and Their Policy Implications, Ernst Fehr, Lorenz Goette, and Christian Zehnder.

D: Mullainathan, S., Babcock, L., Congdon, J.W., Katz. F.L., 2012, Notes on Behavioral Economics and Labor Market Policy.” IZA Journal of Labor Policy 1:2,

IV. Majetnický efekt, Coasův teorém

Z: Kahneman, (2012), kapitola 27

D: Kahneman, D., Knetsch, L.J. and Thaler, R., 1990. "Experimental Tests of the Endowment Effect and the Coase Theorem." Journal of Political Economy 98 (6): 1325-1348.

D: Kahneman, D., Knetsch, J.L., Thaler, R.H., Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias, The Journal of Economic Perspectives, 5(1), pp. 193-206, Winter 1991.

V. Pravidla usuzování a rozhodování a kognitivní omyly

Z: Kahneman 2012, kapitola 10-18, Appendix A

Z: Thaler, Sunstein, 2008, kapitola 6, 7, 8

D: Shlomo B., Thaler, B., 2007, Heuristics and Biases in Retirement Savings Behavior, Journal of Economic Perspectives, 21(3): 81-104.

VI. Mentální účtování

Z: Kahneman 2012, kapitola 32

D: Soman, D. and Cheema, A. 2011. “Earmarking and Partitioning: Increasing Saving by Low Income Households.” Journal of Marketing Research, 48(S1): S14-S22.

D: Madrian, B.C., 2009. “Mental Accounting in Portfolio Choice: Evidence from a Flypaper Effect.” American Economic Review, 99(5):2085- 95.

VII. Architektura výběru a výchozí pravidla

Z: Thaler, Sunstein, 2008, kapitola 5, kapitola 10

D: Brian Wansink 2013, Turning Mindless Eating into Healthy Eating. In Eldar Shafir, ed.,The Behavioral Foundations of Public Policy (Princeton University Press: Princeton, NJ), pp. 310-328.

D: Hanoch, Y., Rice, T., Cummings J. and Wood, S., 2009, How Much Choice Is Too Much? The Case of the Medicare Prescription Drug Benefit.” Health Services Research, 44(4): 1157-1168.

D: Beshears, J., Choi, J., Laibson D. and Madrian, B.C., 2008. The Importance of Default Options for Retirement Savings Outcomes: Evidence from the United States. In S.J. Kay T. Sinha, Lessons from Pension Reform in the Americas, New York: Oxford University Press, pp. 59-87, http://www.nber.org/kapitolas/c4539.pdf

D: Foote, C.L., Goette, L., Meier, S., 2009. Policymaking Insights from Behavioral Economics. Federal Reserve Bank of Boston, Boston, Household Savings Behavior in the United States: The Role of Literacy, Information, and Financial Education Programs, Annamaria Lusardi, kapitola 3

VIII. Rámování, kotvení

Z: Kahneman (2012), kapitola 11, 34

D: Benhassine, N., Devoto, F., Duflo, E., Dupas, P., Pouliquen, V., 2015, Turning a Shove into a Nudge: A ‘Labeled Cash Transfer’ for Education. American Economic Journal: Economic Policy 7(3): 86-125.

D:Appelt, Johnson, E.,J., 2013, Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect, Journal of Risk and Uncertainty, 46(1): 27-50.

IX. Behaviorální ekonomie štěstí a blahobytu

Z: Kahneman 2012, kapitola 37, 38

D: Foote, C.L., Goette, L., Meier, S., 2009. Policymaking Insights from Behavioral Economics. Federal Reserve Bank of Boston, Boston, kapitola 6,7

D: Korobkin, R. 2009, Libertarian Welfarism. UCLA School of Law, Law-Econ Research Paper No. 09-09.

D: Wilkinson, W. 2007, In pursuit of happiness research: Is it reliable? What does it imply for policy? Policy Analysis, 590, str. 1-41.

X. Nudging ve světě a kritika

Z: Thaler, Sunstein, 2008, kapitola 14,15, 16

D: Kim Ly and Dilip Soman, 2013, Nudging around the world, Rotman School of Management, Toronto.

D: Hansen, G.P., Jespersen, A., 2013, Nudge and the Manipulation of Choice. A Framework for the Responsible Use of Nudge Approach to Behaviour Change in Public Policy, A Framework for the Responsible Use of the Nudge Approach to Behaviour Change in Public Policy, European Journal of Risk Regulation, 1, p.3-28

D: Galle, B.D., 2014, Tax, Command or Nudge? Evaluating the New Regulation, Texas Law Review, Vol 92, 837.

Behavioural Economics in Practice

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