This subject focuses on the development of practical abilities, it has a form of project led by the pedagogue and it offers the students effective feedback. When working on own project students will acquaint with the strategy, methods and means of directed communication with broader public or specific groups, with the purpose of creating and keeping good relationship and understanding when reaching some goals by individuals, firms or institutions.
Particular projects, elaborated individually or in team, will be orientated on basic areas of public relations and marketing communication.