Sylabus
high-low context cultures (Hall)
Hofstede's dimensions influence of religion perception of beauty in different cultures, ideals of beauty perception of colors in different cultures intercultural aspects of nonverbal communication roles of women and men in different cultures; family, marriage, sexuality in different cultures traditions in different cultures
Anotace
In an increasingly global world where barriers to trade and to international exchanges constantly diminish, cultural differences remain the single most enduring feature that has to be taken into consideration. The aim of this course is to increase the awareness of the impact of culture on international marketing and to provide knowledge of the most significant cultural dimensions and their impact on the 4 P’s of the marketing mix.
THE COURSE IS TAUGHT IN CZECH.