Sylabus
!!! The course is not taught in this summer semester (semester 2024)
Course structure: 1st Session February 17: Introduction to political strategy Anna Shavit
· Information about the course, introduction to the theoretical concepts
· The state of the discipline, how to define it, analyze and study 2nd Session February 24: Political strategy I Anna Shavit
· Historical and philosophical approach
· Political Strategy, Campaigning, and Media 3rd Session March 3: Political strategy II Anna Shavit
· Vision-strategy-tactics. What is the first step to creating a strategy?
· Polling operation (data processing) and various strategical approaches
· 1st paper specification will be introduced during the session and sent by email. 4th Session March 10: Data-driven campaigns and political strategy Anna Shavit, guest speaker
· Data processing, the role of polling, focus groups, and message testing
· The role of advisers
· March 10 midnight – deadline for the 1st paper 5th Session March 17: Creating a leader I Marcela Konrádová
· Branding in the age of personalization of politics
· Campaign narrative (archetypes), messaging
· Tone of voice and colors in politics
· 2nd paper specification will be introduced during the session and sent by email. 6th Session March 24: Free day, no lecture, March 25 midnight – deadline for the 2nd paper 7th Session March 31: Creating a leader II guest speaker
· Practical examples, discussion 8th Session April 7: Negative campaigning as a political strategy Denis Bilunov
· Media communication, P.R. strategy, crisis communication
· 3rd paper specification will be introduced and sent by email during the session. 9th Session April 14 Celebritization of Politics Silvija Vuković
· April 14, midnight – deadline for the 3rd paper 10th Session April 21: Social media and Politics Silvija Vuković
· Politicians as celebrities, endorsement
· 4th paper specification 11th Session April 28: Negative campaigning and social media Denis Bilunov
· Workshop session
· Media communication, P.R. strategy, crisis communication
· April 28, midnight – deadline for the 4th paper 12th Session May 5: Political strategy and leadership Anna Shavit, guest speaker
· What is the role of politicians, branding, and image?
· Wrapping up the session 13th Session May 12: Final Exam
· Final Exam: all the information will also be emailed after the session
Anotace
The course is not taught in this summer semester (semester 2024)
The focus of the course is Political Strategy from both theoretical and practical points of view. We will first discuss the concept from a historical and political philosophy perspective. We will cover theoretical approaches from political science, sociology, psychology, and political marketing. Gradually we will move to the actual politics, and step by step, we will discover how electoral campaigns are nowadays organized.