Sylabus
Schedule1. The CEE Region in Historical Context2. Banking and Capital Markets in CEE3. The CEE Retail Market4. Utilities and Energy Markets5. Marketing in CEE6. Mid Term Exam7. The CEE Real Estate Market8. Transportation and Infrastructure in CEE9. Public Relations and the Media Landscape in CEE10. Human Resources Management in CEE11. Travel and Tourism in CEE12. Presentations13. Final Exam
Anotace
The course analyzes investment opportunities, the legal and economic environment in Central and Eastern Europe. Students will learn about the business networks operating in this fast developing environment. There will be a special emphasis on the re-integration of the economies of the region into the global economy.
The course will analyze the region in terms of sectors (Banking/Capital Markets, Retail, Utilities, Real Estate…) and will also feature guest speakers (practitioners) from different business areas.