Syllabus
1/ Introduction. Two theories of presidential leadership. 2/ Institutionalized pluralism a individualized pluralismus: interaction between the presidents and the Washington political scene. 3/ Bargaining, its techniques and coalitions. 4/ Going public: prezidents' communication with the public and its trends. 5/ Public opinion I: as a factor of presidential policy-making.
Presidentas an opinion leader. 6/ Public opinion II.: as a factor of pressure on the political scene. 7/ Presidents and media I. 8/ Presidents and média II: new media (Facebook, Twitter) in president's communication with the public. 9/ Communication in seeking support for foreign policy. 10/ Communication in presidential election campaigns. 11/ Potential Pathology in 'going public': support of policies or self-propagation? nebo sebepropagace? 12/ Conclusion.
Annotation
The course deals with the analyses of negotiating strategies of modern U.S.presidents in relation to other political actors and the public. It examines the turn from traditional bargaining towards more pressure strategies with the use of public. Special attention will be paid to the role of traditional and new media.