Key words: The book, lettering, typography, visual, thought
Sylabus: Culture centers and their role in history. Europe tradition and roots of culture. Transformations of forms in the relation with time. Manuscripts, their predecessors - scrolls and letterpress. Modern typography and contemporary book. Icons today. Corporate style.
Annotation:
Book as a product and a carrier of culture. Manuscript, letterpress and present written and pictorial message in media.
Euroamerican civilization and books. Book and periodical publications typography.
Corporate visual style, its history, development and today?s forms.