Annotation
Strategy of school management, methods of personal management, team management, enrollement and selection of employees, proces of adaptation, evaluation of labor performance, rewarding, actual operative legislation, instruments and methods of obtaining financial sources for schools, school position at supply-and-demand service market, public - target groups of school marketing, partners and coworkers, possibilities of school marketing (what school can offer its own target groups), school marketing conditions (marketing mix at school environment), legislation framework of school fundraising, fundraising rules at school environment, idenfitication of suitable fundraising sources for school subjects, individual donators
(idenfitication of suitable lower target groups), enterprise subjects (identification of suitable subjects regarding to school activity), social partners (identification, possible common support), methods of fundraising strategy development, school fundraising planning. Public relations (PR) for school fundraising and school presentation. PR products for school fundraising
(types of products, contenct, design, distribution), possibilities of school presentation (projects, purposes, nstudents, school leavers), searching types of opportunities for presentation, including media, communication with potential and existing supporters. Projct management - instruments and methods of project management, elaboration of logical project framework, financial projects´ management.