Syllabus
Lectures:
Strategic thinking and principles of strategic management. The essence and meaning of the strategy. Strategy in sport.
The process of creating a mission, vision and mission of the organization. Critical evaluation of the mission and vision.
Management of changes in the company. Changes in sports organizations.
Stakehodlers, introduction to stakeholder management, selected options for stakeholder identification.
Interest groups of sports organizations, their interconnection and possibilities of their analysis for strategic management of sports organizations. Ethics in strategic management.
Value chain, process analysis and value creation in the organization. Trends and aspects of the global environment not only in sports.
Business strategies: Corporate, business and functional level of strategy. Blue Ocean Strategy.
Corporate level strategy.
Business level strategy. The most common occurrence of business strategy in sports.
Functional level of strategy, generating competitive advantage.
Strategy implementation, strategic controlling. Controlling in the sports sphere.
Innovation strategies, principles of design thinking (DT) applied in the segment of strategy in sport.
International business strategies. Organization and management of international companies.
International competitive advantage. Localization and globalization.
Seminars:
Business concepts, the principle of establishing a sports organization of a profitable nature.
Principles of credit project, goals and meaning of the company. Business strategy.
Business management - strategic goals, mission, vision. Financial perspective.
Evaluation of the strategic concept of the selected organization, value chain analysis.
EFQM, CAF models.
Implementation of change management.
Analysis of stakeholders of a selected sports organization.
Work and communication with stakeholders of a selected sports organization.
Corporate level of strategy of the selected organization.
Business and functional level of the strategy of the selected sports organization.
Implementation of strategies and the possibility of their internationalization.
Entry into international markets and selection of an appropriate strategy.
Project presentation.
Project presentation.
Annotation
The subject of strategic management focuses on more complex tasks within the management, respectively within the management of profitable organizations. The course presupposes knowledge of basics of management, marketing, strategy and economics.
The course works with the results of selected strategic analysis, which builds on the knowledge gained in the bachelor's study. This course aims to explain and clarify more complex management processes and concepts that are essential in a highly competitive market environment, not only in sports field.
Within the course, students are introduced to the essence of strategic thinking and the principles of strategy creation at various levels of management. The essence of the course consists of strategic organizational processes and principles of strategy implementation or strategic decisions, which are formed on the basis of strategic analysis and evaluation.
Emphasis is placed on understanding the basic principles of strategic thinking, the use of these principles in organizations operating in the labor market, the ability to apply the acquired knowledge to the sports market or the basics of managing organizations in an international environment. Last but not least, the course also includes work with the principles of business and shows students the possibilities of establishing a profitable sports organization, including all administrative and financial requirements.