Syllabus
1. Structure of the subject, introduction of experts from practice and the meaning of excursions to companies in the field of application.
2. +
3. Seminar in the application sphere with a focus on sports management
4. +
5. Seminar in the application sphere with a focus on sports marketing
6. +
7. Seminar in the application sphere with a focus on sports operations management
7. +
8. Seminar in the application sphere with a focus on sports facility management
9. +
10. Seminar in the application sphere with a focus on sports merchandising
11. +
12. +
13. Excursion in the application sphere with a focus on sports marketing
14. Credit project Assembling project teams to solve tasks from the application sphere. Preparation of a group presentation with a possible solution of assigned tasks.
Annotation
The course is aimed at acquainting students with current practical views on the functioning of organizations operating in the sports environment. Students will be exposed to lectures and seminars by experts from the application sphere of sports management, but also excursions to selected sports organizations, where they will be introduced to the operational functioning of the organization.
Students will, using management methods, solve project tasks in project teams assigned by experts in the field of application. Students will be able to apply the knowledge gained through the study directly into practice.