1. Introduction – discourse, discourse analysis – [De Saussure, Foucault, DA, CDA)
2. Foucault – What is discourse? [The order of discourse]
3. Van Leeuwen: social semiotics and semiotic resources [Introducing social semiotics: Discourse, pp. 93-117]
4. From discourse analysis (DA) to critical discourse analysis (CDA). [What is CDA, Van Dijk]
5. Exercise
6. Barthes – mythologies 15-111
7. Goffman – Frame analysis (introduction)
8. Goffman – Gender Advertisements (chapters: Gender Display; Gender Commercials; Conclusion)
9. Multimodality – the social semiotics of convergent mobile devices [Kress, Multimodality, chapter 10]
10. Critique of DA – Discourse Analysis Means Doing Analysis: A Critique Of Six Analytic Shortcomings
11. Student presentations
12. Conclusion * Required reading: - GEE, P. J. An Introduction to Discourse Analysis: Theory and Method. London, New York: Routledge.
2011. ISBN 0-415-58570-8 - FAIRCLOUGH, N. Discourse and Social Change. Cambridge: Polity Press.
1992. ISBN 978-0745612188 * Recomended reading: - FAIRCLOUGH, N. Analysing Discourse: Textual Analysis for Social Research.
2009. ISBN 0-415-25893-6. - GOFFMAN, E. Frame Analysis: An Essay on the Organization of Experience.
1986. ISBN 978-0930350918. - GOFFMAN, E. Gender Advertisements. Harper Row.1976. ISBN 0-06-132076. - VAN LEEUWEN, T. Introducing Social Semiotics. London, New York: Routledge,
2005. ISBN 0-415-24944-9. - FISHER, K. Locating Frames in the Discursive Universe. Sociological Research Online, 1997, vol. 2, no.
3. ISSN 1360-7804. - SNOW, D. A., R. D. BENFORD. Ideology, Frame Resonance, and Participant Mobilisation. International Social Movement Research, 1988, no. 1, s. 197-217. ISSN 1043-1365. Attendance and participation obligatory. If you cannot participate in person, write email for Zoom arrangement.