Lector: Angga Ariestya (email: angga.ariestya@fsv.cuni.cz)

Schedule:

Week 1: Introduction to media, communication, and sustainability

· Critics of Modernization

· Defining a sustainability

· The role of media and communication in sustainability

Week 2: Theoretical framework of sustainability communication

· Definition of sustainability communication

· Communication theory for sustainability

· Symbolic communication & construction

Week 3: Sustainability communication strategies

· Environmental communication

· Social and Behavior Change Communication

· Participatory communication

Week 4: Dimensions and formats of sustainability communication

· Actor, medium, and the audience

· Messages & themes

· Transmedia narrative & storytelling

Week 5: Media theory and sustainability communication

· Media construction of sustainability

· Framing sustainability in media

· Media effect

Week 6: New Media and sustainability communication

· Social network & the public sphere

· Computer-mediated communication

· Social media campaign

Week 7: Developing strategies for communicating sustainability

· Situation analysis

· SMART Objectives

· Audience & stakeholders mapping

· Key message for Sustainability

Week 8: Communicating climate change (case study)

Week 9: Communicating sustainable consumption (case study)

Week 10: Sustainability communication for corporations (case study)

· Triple bottom line (planet, people, and profit)

· Green PR & Corporate social responsibility

Week 11: Sustainability communication for marketing (case study)

· Green marketing communication

· Greenwashing

Week 12: Health communication (case study)