Course contents:

1. Introduction – communication in organization, its goals and aspects

1. communication principles

2. Organizational culture, values and communication

3. Employee engagement, utilization of mentoring, coaching and other techniques.

4. Communication of organizational goals,

5. Performance management and communication

6. Internal communication – principles, goals, rules

7. Internal communication tools

8. Internal communication – planning, budgeting, measurement, impact evaluation.

9. Role of social networks in internal communication

10. Hybrid work

11. AI in communication in organizations

12. New management trends – how they mirror at internal communication.

13. Summary, case study discussions