1. Introduction – discourse, discourse analysis – [De Saussure, Foucault, DA, CDA)

2. Foucault – What is discourse? [The order of discourse]

3. Van Leeuwen: social semiotics and semiotic resources [Introducing social semiotics: Discourse, pp. 93-117]

4. From discourse analysis (DA) to critical discourse analysis (CDA). [What is CDA, Van Dijk]

5. Exercise

6. Barthes – mythologies 15-111

7. Goffman – Frame analysis (introduction)

8. Goffman – Gender Advertisements (chapters: Gender Display; Gender Commercials; Conclusion)

9. Multimodality – the social semiotics of convergent mobile devices [Kress, Multimodality, chapter 10]

10. Critique of DA – Discourse Analysis Means Doing Analysis: A Critique Of Six Analytic Shortcomings

11. Student presentations

12. Conclusion

* Required reading:
- GEE, P. J. An Introduction to Discourse Analysis: Theory and Method. London, New York: Routledge. 2011. ISBN 0-415-58570-8
- FAIRCLOUGH, N. Discourse and Social Change. Cambridge: Polity Press. 1992. ISBN 978-0745612188

* Recomended reading:
- FAIRCLOUGH, N. Analysing Discourse: Textual Analysis for Social Research. 2009. ISBN 0-415-25893-6.
- GOFFMAN, E. Frame Analysis: An Essay on the Organization of Experience. 1986. ISBN 978-0930350918.
- GOFFMAN, E. Gender Advertisements. Harper Row.1976. ISBN 0-06-132076.
- VAN LEEUWEN, T. Introducing Social Semiotics. London, New York: Routledge, 2005. ISBN 0-415-24944-9.
- FISHER, K. Locating Frames in the Discursive Universe. Sociological Research Online, 1997, vol. 2, no. 3. ISSN 1360-7804.
- SNOW, D. A., R. D. BENFORD. Ideology, Frame Resonance, and Participant Mobilisation. International Social Movement Research, 1988, no. 1, s. 197-217. ISSN 1043-1365.

Attendance and participation obligatory.

If you cannot participate in person, write email for Zoom arrangement.