1. 1st lesson – Introduction + Adjusting expectations

2. 2^nd lesson – Elaboration Likelihood Model (ELM)

3. 3^rd lesson – Elaboration Likelihood Model (ELM)

4. 4^th lesson – Rationalism vs Emotionalism

5. 5^th lesson – Rationalism vs Emotionalism

6. 6^th lesson – The concept of ‘Storytelling’

7. 7^th lesson – The concept of ‘Storytelling’ + Positive and negative emotions

8. 8^th lesson – Positive and negative emotions

9. 9^th lesson – The short- & long-term impacts of using emotions in marketing

10. 10^th lesson – The short- & long-term impacts of using emotions in marketing

11. 11^th lesson – Group assignment presentation

12. 12^th lesson – Group assignment presentation

13. 13^th lesson – Final test + Course summary

*The schedule may change during the semester