!!! The course is not taught in this summer semester (semester 2024)

Course structure:

1^st Session February 17: Introduction to political strategy Anna Shavit

· Information about the course, introduction to the theoretical concepts

· The state of the discipline, how to define it, analyze and study

2^nd Session February 24: Political strategy I Anna Shavit

· Historical and philosophical approach

· Political Strategy, Campaigning, and Media

3^rd Session March 3: Political strategy II Anna Shavit

· Vision-strategy-tactics. What is the first step to creating a strategy?

· Polling operation (data processing) and various strategical approaches

· 1^st paper specification will be introduced during the session and sent by email.

4^th Session March 10: Data-driven campaigns and political strategy Anna Shavit, guest speaker

· Data processing, the role of polling, focus groups, and message testing

· The role of advisers

· March 10 midnight – deadline for the 1^st paper

5^th Session March 17: Creating a leader I Marcela Konrádová

· Branding in the age of personalization of politics

· Campaign narrative (archetypes), messaging

· Tone of voice and colors in politics

· 2^nd paper specification will be introduced during the session and sent by email.

6^th Session March 24: Free day, no lecture, March 25 midnight – deadline for the 2^nd paper

7^th Session March 31: Creating a leader II guest speaker

· Practical examples, discussion

8^th Session April 7: Negative campaigning as a political strategy Denis Bilunov

· Media communication, P.R. strategy, crisis communication

· 3^rd paper specification will be introduced and sent by email during the session.

9^th Session April 14 Celebritization of Politics Silvija Vuković

· April 14, midnight – deadline for the 3^rd paper

10^th Session April 21: Social media and Politics Silvija Vuković

· Politicians as celebrities, endorsement

· 4^th paper specification

11^th Session April 28: Negative campaigning and social media Denis Bilunov

· Workshop session

· Media communication, P.R. strategy, crisis communication

· April 28, midnight – deadline for the 4^th paper

12^th Session May 5: Political strategy and leadership Anna Shavit, guest speaker

· What is the role of politicians, branding, and image?

· Wrapping up the session

13^th Session May 12: Final Exam

· Final Exam: all the information will also be emailed after the session