Study programme
Classes
- Communication of Fashion and Luxury BrandsJJB642 | Faculty of Social Sciences
- Fashion brand marketing I - theoryJKB037 | Faculty of Social Sciences
- History and Theory of Public RelationsJJB231 | Faculty of Social Sciences
- Marketing Communication CriticismJJB238 | Faculty of Social Sciences
- InternshipJJB239 | Faculty of Social Sciences
- Marketing for Non-profit SectorJJB241 | Faculty of Social Sciences
- Intercultural Communication and International MarketingJJB274 | Faculty of Social Sciences
- Public relations in practiceJJB276 | Faculty of Social Sciences
- SeminarJJB290 | Faculty of Social Sciences
- Fashion marketing - a theory +1JJB296 | Faculty of Social Sciences
Publications
- "IS GREEN IN FASHION?" ANALYSING THE STRATEGIC COMMUNICATION OF FASHION BRANDS AND THE ATTITUDES OF GENERATION Z CONSUMERS TOWARDS ENVIRONMENTAL ISSUES IN THE FASHION INDUSTRY2021 | Faculty of Social Sciences
- False Identity: Consumption of Counterfeit Brand Goods and its Role in Shaping a Lifestyle2012 | Faculty of Social Sciences, Faculty of Mathematics and Physics
- "Fake product? Why not!" Attitudes toward the consumption of counterfeit goods in CEE as shown on the example of Slovakia2012 | Faculty of Social Sciences
- Nissan: Lets start telling our corporate stories2011 | Faculty of Social Sciences, Faculty of Mathematics and Physics
- "It Looks Like an Accessory": Perception of Heated Tobacco Products and its Marketing Communication among Generation Z2023 | Faculty of Social Sciences, Faculty of Mathematics and Physics, First Faculty of Medicine
- The dictionary of journalism2023 | Faculty of Social Sciences, Faculty of Mathematics and Physics
- Women's Leadership in the Public Relations Profession2023 | Faculty of Social Sciences
- Creation of a Code of Ethics for Influencer Marketing: The Case of the Czech Republic2023 | Faculty of Social Sciences
- Tobacco Industry Lobbying2022 | Faculty of Social Sciences
- Transitioning from Communist Propaganda to Government Communication in the Czech Republic2022 | Faculty of Social Sciences
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