Study programme
Classes
- Marketing Communication CriticismJJB238 | Faculty of Social Sciences
- Marketing for Non-profit SectorJJB241 | Faculty of Social Sciences
- Intercultural Communication and International MarketingJJB274 | Faculty of Social Sciences
- Fashion marketing - a theory +1JJB296 | Faculty of Social Sciences
- Fashion Marketing PracticeJJB297 | Faculty of Social Sciences
- Fashion brand marketing I - theoryJKB037 | Faculty of Social Sciences
- Influencer Marketing and Social Media TrendsJKB206 | Faculty of Social Sciences
- History and Theory of Public RelationsJJB231 | Faculty of Social Sciences
- InternshipJJB239 | Faculty of Social Sciences
- Public relations in practiceJJB276 | Faculty of Social Sciences
Publications
- Creation of a Code of Ethics for Influencer Marketing: The Case of the Czech Republic2023 | Faculty of Social Sciences
- Tobacco Industry Lobbying2022 | Faculty of Social Sciences
- "The use of non-cigarettes is not without risk": discourse of heated tobacco products in the media2021 | Faculty of Social Sciences, First Faculty of Medicine
- Analysis of Tobacco Industry Marketing and Media Communication in Response to the Menthol Cigarette Ban in the Czech Republic in 20202021 | Faculty of Social Sciences, First Faculty of Medicine
- The media image of Christianity in Czech and Slovak Media2021 | Faculty of Social Sciences
- "IS GREEN IN FASHION?" ANALYSING THE STRATEGIC COMMUNICATION OF FASHION BRANDS AND THE ATTITUDES OF GENERATION Z CONSUMERS TOWARDS ENVIRONMENTAL ISSUES IN THE FASHION INDUSTRY2021 | Faculty of Social Sciences
- Political Marketing of Andrej Babiš: It's a campaign2021 | Faculty of Social Sciences
- Analysis of Presumed IQOS Influencer Marketing on Instagram in the Czech Republic in 2018-20192019 | Faculty of Social Sciences, First Faculty of Medicine
- Corruption and System Change in the Czech Republic: Firm-level Evidence2015 | Faculty of Social Sciences
- Marketing Communication and Public Relations : an explanation of definitions and theory of the field2015 | Faculty of Social Sciences
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