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Consumers
Person
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Person
Publication
Programmes
Mgr. Ing. Petra Audy Martínek Ph.D.
Academic staff at Faculty of Social Sciences
1 class
4 publications
Class
class
Social Media: Strategy, Tactics and Analytics
JJB631 |
Faculty of Social Sciences
Publications
publication
Digital practices tracing: studying consumer lurking in digital environments
2023 |
Faculty of Social Sciences
publication
Sensitive to Sources: Generation Z Consumer's Engagement Practices on Social Media
2022 |
Faculty of Social Sciences
publication
Mapping Methods of Research on Consumer Engagement with Brands on Social Media: A Literature Review
2021 |
Faculty of Social Sciences
publication
Book review: Qualitative Research in Digital Environments: A Research Toolkit [2017] New York: Routledge Caliandro A.; Gandini, A.
2018 |
Faculty of Social Sciences
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