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congruence
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doc. Ing. Eva Čáslavová CSc.
Academic staff at Faculty of Physical Education and Sport
21 classes
80 publications
Classes
class
Management in Kinanthropology
PDSK012 |
Faculty of Physical Education and Sport
class
Sports Marketing Applications
PDSK013 |
Faculty of Physical Education and Sport
class
Communication Planning
PDSK705 |
Faculty of Physical Education and Sport
class
Service Quality Management
PDSK706 |
Faculty of Physical Education and Sport
class
Bachelor's thesis - Defence
PMNB002 |
Faculty of Physical Education and Sport
class
Management of sport organizations
+2
PMNG088N |
Faculty of Physical Education and Sport
class
Marketing and sport
+2
PMNG093N |
Faculty of Physical Education and Sport
class
Basic Management
PMNG111 |
Faculty of Physical Education and Sport
class
Management of human resources
PMNG139NC |
Faculty of Physical Education and Sport
class
Diploma thesis - Colloquium
PMNG150N |
Faculty of Physical Education and Sport
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Publications
publication
Preferences of Active Sports students at Charles University within Online Shopping in Response to the COVID-19 Pandemic
+1
2023 |
First Faculty of Medicine
publication
Managerial roles and their application in non-profit sports organisations
2023 |
Publication without faculty affiliation
publication
Using an enhanced SERVQUAL approach to assess service quality in Czech fitness centers
2020 |
Publication without faculty affiliation
publication
Sport Management and Marketing 21st Century
2020 |
Publication without faculty affiliation
publication
Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality
2019 |
Faculty of Physical Education and Sport, First Faculty of Medicine
publication
MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT
2019 |
Faculty of Physical Education and Sport
publication
Effects of sports personalities in marketing communication on the purchasing preferences of Generation Y
2019 |
Faculty of Physical Education and Sport
publication
International Marketing in Sport: (Marketing in Sport and trough Sport)
2018 |
Faculty of Physical Education and Sport, First Faculty of Medicine
publication
International marketing
2018 |
Faculty of Physical Education and Sport, First Faculty of Medicine
publication
Marketing Trends in Social Networking SItes Usage in Sport
2018 |
Faculty of Physical Education and Sport, First Faculty of Medicine
Load more publications (70)
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