Publication at Faculty of Social Sciences |
2010
Abstract
The phenomenon of the Czech identity, having been built and mastered by semiosis during centuries, undergoes several structural changes in the global milieu of Internet. The article deals with a description of structural re-semiosis classified as re-pragmatization, re-semantization, and re-syntactization, neutralization, clustering, and vagueness in the global milieu of Internet.
The local Czech identity is partly lost, and partly blurred in present days. It mus be regained in the global conditions of Internet in the future.