Abstract
The contribution''s target is based on a model survey mapping female gender issues reflected by Czech media, namely by the example of "Sama doma (Home Alone)", a model women''s TV magazine broadcast, realised by Czech Television since 1998. By means of a fragment sample, i.e. five parts of the respective programme series, the survey analysis focuses mainly on certain gender specifics of the magazine''s release: attention has been attracted by role stereotypes, particularly the role of men (male factor) as presenting experts in the released series.
A certain peculiar emphasis on interconnection between symbolic and economic power have arisen, by means of media performance, in adressing such issues on the programme agenda as health and healthcare problems. Likewise delineated is the sustaining role stereotype in professional careers theme and its prevalence.