"Family Picture". Interaction of political PR and media in portraying private issues of Czech politicians

Abstract

This paper examines how during the past five years the leading Czech politicians found their way to incorporate the "lifestyle politics" and their "family picture" as an integrant part of political communication, political marketing and campaigning; and explores the media reaction to ready-made PR events, such as weddings, births and christening parties of politicians.

Keywords

• political communication
• image making
• private life
• Czech Republic
• public relations