Abstract
Localization decisions are supremely important for all the human activities. Any mistake in the location decision making and wrong placement of e.g. retail outlet or a factory may result in serious problems and failure.
Localization theories were one of the first academic outcomes of geographic research and from the beginning clearly paralleled the shifts of the discipline's paradigm. However, most of the models and theories focus on regional, microregional or urban scale.
Microspace studies are scarce, despite the fact that all the known models can be applied also on this level. Microgeography seems to be rather neglected within the geography and this paper aims to show the microgeographic studies as an interesting part of the today's geography agenda.