This article presents the mechanism of rising the pictures in the mass media of one selected event, basis on frame theory (Goffman). The event, which was the subject of analysis, is consecration the highiest Jesus monument in the word in Świebodzin in Poland.
Analysis of news from Polish ("Gazeta Wyborcza", "Rzeczpospolita") and Czech ("MF Dnes", "Lidové noviny", "Pravo") newspapers show that creating pictures are depended not only on specific, condition on different ways, patterns of interprtation but also this, how a given fact become a crucial event and what are consequences of this proces in the mass media.