The paper focuses on the Eco's semiotics, mainly on his argumentation in his books Theory of semiotics and Limits of interpretation. Its aim is to show the singularity of Eco's ambicious project of theory of general semiotics, stepping out of the shadow of Saussure's lingvistics, Rorty's pragmatism and Derrida's deconstruction, and finally leaving even the line of its own original inspiration, the semiotics of CH.
S. Peirce, in order to shift its limits elsewhere.