Publication at First Faculty of Medicine, Faculty of Physical Education and Sport |
2012
Abstract
Textbook is primarily intended for students of Faculty of Physical Education and Sport, Charles University. It is intended for all those interested in the issue of sports marketing.
It contains both general theoretical public relations, and especially their application to specific sports environment. It focuses in particular on the topics of sports organizations, corporate identity, media relations, interest groups in the sports environment, communications, crisis management, corporate publishing, PR events and finally the use of the Internet in sports public relations.
The text is supplemented with graphic pictures, diagrams and other illustrations.