Publication at Faculty of Physical Education and Sport |
2012
Abstract
This article is focused on possibilities of using the SERVQUAL method to measure quality in the sport services area. The work in detail analyses practical usage of the above mentioned method including specific mathematic operations and statistic processes.
For better understanding the SERVQUAL method is pictured via real data gained by our own research. The aim of this work is to give the professional public deep insight into principles which are the cornerstone of the SERVQUAL method and possibilities of its practical application while using a specific case study.