Possibilities of sport and physical activities in influencing the value orientations in young generation
Abstract
The identification of values orientations of the young generation is important not only for gaining knowledge about the young population itself and thus also for understanding the state and development of society. Swartz value system (SVS) was used to describe values and value orientation.
In here presented study is followed the assumption that the basis of any potential changes towards an active lifestyle and towards the incorporation of sport into the life style is a timely presentation of fundamental values in life and, as the case can be "value of sport" to the young generation. Results of research realised in 2008 (366 secondary school students from the Czech Republic -54% of women and 46% of men)were compared to results of similar research realised in 2000.
Growing hedonism and individualism in youth was found. The youth practicing sport showed greater orientation towards performance, which includes competitiveness, greater self enhancement, goal oriented efforts, emotionality and capability of reaching some social prestige.
The position and significance of health value in this age category does not rely on participation in sport. The comparison of value orientations within a time lag of decade documents the dynamism of value orientations and the trend of society towards individualism, consumerism and hedonism.
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