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Megaspectacle and Celebrity Transgression in Japan: The Sakai Noriko Media Scandal

Publication at Faculty of Social Sciences |
2012

Abstract

First of all I wish to reveal certain universally-structuralist qualities, same as culturally-relative features of scandals and their mediation in a non-Western society. Secondly, I illuminate how the mass media take active part in processing scandalous issues in Japan, where as anywhere else in the media-saturated modern industrial world celebrities significantly depend on the media (and vice versa).

After preparing theoretical ground for a discourse analysis of the case study in question I scrutinize the 2009 megascandal of the former Japanese J-pop icon, Sakai Noriko.