Abstract
Communication with the media, and potentially, crisis communication, belongs to the disciplines that are commonly faced by professionals in addictology services, and that are out of the range of their qualification and daily routine, and often is not a matter of choice. The media tend to bring a rather criminal depiction of the drug issues, instead of bio-psycho-social aspects of addiction (Sivek, Miovska et al. 2004; Grohmannová 2006; Novák, Miovský et al. 2011).
This depiction is, to an extent, a result of the given media type and format (Belackova, Stastna et al. 2011), and especially by the media routines and sources that journalists use in their work (Belackova, 2008). This opens up a space for influence from the side of addictology professionals.
And this is also why the publication "Crisis Communication with the Media" makes a useful contribution on the path of building up a positive depiction of a particular organisation, and of the field as a whole.