Manual for coding of media masseges on addictive substances and the related issues

Abstract

Mass media creates various social representations. These representations have big impact on perception and interpretation of the world and on change of attidtudes.

Problem of drug use is from this point of view controversial, connected with different attidtudes and different motives.

Keywords

• media
• mass media
• coding system
• manual
• comunication
• qualitative analysis
• content analysis