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Invisible Audiences: Structure and Agency in Post-Socialist Media Studies

Publication at Faculty of Social Sciences |
2013

Abstract

The article diagnoses the chronic ignorance of media audiences and their cultures in post-socialist media studies in CEE and connects it to the regionally specific “tyranny” of structuralism. The question why structuralist analysis was not complemented by a more culturalist view of media audiences in the outbreak of CEE media studies will always be speculation.

Nevertheless, the prevalence of structuralism can be interpreted as akin to neoliberal hegemony.