Publication at Faculty of Science |
2013
Abstract
The destination quality is assessed from different point of views as well as with the use of various indices of both objective and subjective basis. The contribution explains the possible usage of participated and non-participated observations, photo documentation, mystery shopping which are followed with analysis of broadly offered promotion agenda.
The goal is to point out the shortages of the methods which do not seem crucial but, when cumulated, may cause a negative image of a developing destination. Lipno nad Vltavou was selected as a case study.