Publication at Faculty of Education |
2013
Abstract
Developing of media literacy includes ability to understand the broadest possible number of transmitted meanings. In the text we are dealing with intertextuality as one of possible reasons of lack of understanding media (specificly advertising) text.
Based on research questionare, we detect the accuracy, with which the pupils are able to interpret texts with intertextual links, to understand the basic meaning altogether with other layers incorporated into the text (phrasemes, books, films, folclore song etc. We try to find the reasons of misinterpretation