Abstract
As with other areas of human activity, authors often seek opportunities for innovating their cartographic work or options for marketing work with completely new concepts. Paradoxically, although users desire something new, they also require concepts familiar to them, concepts they are used to.
Some users prefer tradition, while others place a greater emphasis on innovation. In addition, the quest for something new frequently leads authors (whereas knowingly or unawares) to traditional and proven concepts.
Other questions that come to mind regarding this topic include: Where is the borderline between the new and the traditional? What is the difference between updating and innovating cartographic works? How is innovation demonstrated and what opportunities does it present? What is the role of author's style these days? The objective of this paper is to suggest answers to all of these questions.