This chapter first focuses on the resistant modernist fantasy of the media professional as Author, and then move on to its still modernist counterweight, the democratic-populist fantasy of the death of the Author. The strong disconnection of these fantasies with the present-day cultural-democratic configuration, characterised by a more post/late/liquid-modernist logic, allows for the articulation of a third fantasy, which foregrounds participation, but reframes it to increase its alignment with this post/late/liquid-modernist culture through the recognition of difference and conflict by placing it within an agonist framework.