Abstract
In his essay "Sémiotika sémiotika Otakara Zicha" (Otakar Zich's Semiotics, 1981) Ivo Osolsobě seeks to illuminate one of the most troubling and mysterious Zich's terms: "významová představa" (semantic image). For Osolsobě: "is a complex, liminal, and interdisciplinary phenomenon about which a substantial body ofpapers have been written, the majority of them, though, only hardly touched the problem: systematic treatise on the phenomenon is still missing." Nonetheless, Osolsobě succumbs to the theorist's temptation and ventures into the investigation of the term and, following Mukařovský's 'semiotization' of Aesthetics, finds a relevant connection with Charles S.
Peirce's semiotic notion of 'interpretant' which, in Osolsobě's view, resonates with Zich's notion of semantic visual image. Surprisingly (or mysteriously) though, Osolsobě does not find in Peirce's vast work any corresponding mirror term for Zich's signifying technical image.
In my paper, I try to re-read Zich via Peirce and vice versa and suggest a potential solution for the notion which strangely fell overboard while being transported across the Atlantic.