Before the 9/11 events, Afghanistan was virtually unknown to the public. A country in the middle of nowhere, close to the Himalayas, someone more informed would have said say in the Hindu Kush Mountains.
The country was known only as a geographically strategic area for the world superpowers, but deeper knowledge about its society was scarce. Millions of Afghanis were trying to make ends meet at the same time when Europe was thriving.
Back then, Afghanistan was a medieval society and not so much has changed so far, especially in the rural and remote areas. People are living their simple lives fighting with the powers of nature to survive with the scarce resources while the central government strives to explain that they should follow its ruling and since lately, that they should also obey some centralized social development efforts.