Abstract
The paper assesses the business potential of Halloween by estimating the profits stemming from the sales of Halloween-related goods and activities. It also estimates two empirical models of Halloween spending with macroeconomic variables using the sales data for the most traditional Halloween paraphernalia, the Halloween pumpkins, as well as for the three groups of products (candies, costumes and decorations), and finds that the share of more "consumer" products increases in relation to the share of more "traditional" Halloween products.
It comes to the conclusion that Halloween can now be only compared to Christmas as for business potential, overall sales and economic significance