Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares
2014
Abstrakt
Purpose of the article is to find answer on stated hypothesis if exist dependence between foreign shares in a company and realisation of marketing activities in engineering companies in the Czech companies. High competitive environment influences permanent pressure on companies which are in turn force to monitor and adapt the order to retain their expected market position.The result of the paper is describing relevant approach to prove efficiency of realisation of marketing activities in relation with engineering companies.
Realisation of marketing activities has become realm where is possible to find opportunities to increase own competitiveness in connection to the growing competitive environment.