Publication at Faculty of Science, First Faculty of Medicine, Faculty of Mathematics and Physics |
2014
Abstract
The founding strategies with a focus on information diffusion, communication and marketing is discussed based on the survey among visitors and residents of the area. Using guided interviews with various actors it emphasizes the current relations, cooperation and attitudes of the actors, too.
Some proposals to improve the Geopark establishment efficiency are filed on the basis of survey solutions. In addition to marketing strategies and quality interpretation the emphasis is also on communication, motivation of actors, instantiation of the general development concepts and changing values in the general public thinking in the long term.
It could be achieved by creating a sophisticated information network and effective forms of education.