Abstract
The article studies the commercial communication and advertising in Czech mutations of women's magazins and concentrates mainly on the means of persuasion. The author uses an original qualitative and content analysis of advertising communication in 4 issues of following magazines: Marianne, Elle and Cosmopolitan from the year 2013.
Furthermore, the author describes the current development of the research area. Moreover, the author analyzes the trends in commercial communication in these media which came out as results of the research and demonstrates some types of means of persuasion (for its typology see Burton, Jirak, 2001).
The author further recommends to analyze this media content in more detail as part of the different levels of media education.