Corporate Social Responsibility and Sport: Some Examples from Football

Abstrakt

Corporate social responsibility (CSR) is a phenomenon that is gainning importance in corporate management. There is not so much literature yet about CSR, and even less about CSR concerning sport.

Therefore, the aim of this article is to introduce into the costs and benefits of the corporate social responsibility and to quote some examples of its usage in sport. For that, we use some of the scarce literature and meta-analysis.

Klíčová slova

• Corporate social responsibility
• sport
• marketing
• costs and benefits.