Abstract
This book represents a comprehensive volume about history, theory and contemporary practice in Public Relations. For the first time, the author presents PR in a complex way, based on her own research, leading international scholars and theories and practice.
The book is divided into five parts and its gradually moves from the history of the discipline, theoretical foundation to the practical examples. The publication also summarizes a brief history of this field in the Czech Republic, resp.
Czechoslovakia. The book serves as an important source of definitions, legislative and ethical framing and sets standards within the industry.
It shows many examples from the contemporary practice of media relations, public affairs, corporate social responsibility, and other public relations practices.