Trademark "Made in Czechoslovakia" in the Land of the Rising Sun. Propagation of the First Czechoslovak Republic in interwar Japan

Abstract

Interwar Czechoslovak companies faced when entering the Japanese market considerable difficulties. Among other things, an important role played low awareness of the newly established brand "Made in Czechoslovakia".

The Czechoslovak embassies in Japan attempted to remove this disadvantage by giving special lectures and doing other promotional activities (sample exhibitions, etc.). This paper analyzes these activities and tries to find an answer to the question whether these activities influenced the realization of the Czechoslovak-Japanese trade in the interwar period.

Keywords

• Economic relations
• Czechoslovakia-Japanese relations
• Interwar period
• Propagation
• Exhibitions