In 2006, the project of a permanent exhibition dedicated to the history and the cultural heritage of the German speaking Czechs have been launched in the City Museum of Ústi nad Labem (North-western Bohemia). This article proposes to analyze the cognitive frame that support the narration of the exhibition's project.
Particular attention is paid to the societal issues of the making of a renewed heritage in Czech Republic that includes, more than 70 years after the mass population transfers, the traces left by the former German societies.